Marketing
Backgrounds and imagery
Everything here is a real file with a download link. Pick from the library before generating something new: a set of images that share a grade is worth more than any single better image.
Source of truth: Downloads/Linkedin BG Images · varick-charts renders · public/images/blog
What we show
We sell operational work, so the imagery shows operations. The failure mode is imagery that could belong to any AI company.
Do
- Real infrastructure, real workplaces, real operational detail.
- Cool, restrained grading. Navy and grey read as the same family as the palette.
- Wide crops with room for type to sit over them.
- Diagrams over photographs when the point is a system.
Don’t
- No stock handshakes, no glowing brains, no circuit-board abstractions.
- No oversaturated grading and no warm nostalgia filters.
- No generic robots or humanoid AI. We sell operational work, not science fiction.
- No text baked into a background image. It cannot be translated or restyled.
Never bake text into a background
Backgrounds
The LinkedIn cover grounds: light-wave photography over navy, with white held open for type. Use these before generating anything new.
These are 4:5 masters, cut for the carousel canvas. For a wide placement, crop and keep the light-wave third. Do not letterbox.
Charts
Rendered by the varick-charts skill, so anything here is the house data-visual style as it actually shipped. Need a new one? Run the skill, do not draw it by hand.
Article covers
One per published piece. They share a grade deliberately, so the blog index reads as a set.
Every cover is 1200 × 630: a navy halftone illustration, the combination mark top-left, the title bottom-left in white. A new article gets a new illustration in the same grade, with the same two fixed positions.
Generating a new one
When the library genuinely does not have it.
| Do | Instead of |
|---|---|
| Describe a real place and a real activity: a distribution centre at shift change, a claims floor. | Describing a concept. "AI transformation" produces the glowing-brain image every time. |
| Ask for editorial photography, wide, natural light, cool grade. | Asking for a 3D render or an illustration. Neither matches anything else in the library. |
| Generate a set of four and pick one that sits next to the existing library. | Generating one and using it because it is the one you have. |
| Save into /marketing/backgrounds and add a row to lib/catalog.ts. | Leaving it in Downloads, where the next person cannot find it. |